<p>The AdRoll Pixel is uniquely generated when you create an AdRoll account. The AdRoll ID has two components: the Advertiser ID or adroll_adv_id (X) and Pixel ID or adroll_pix_id (Y) for the AdRoll Pixel. To use the AdRoll Pixel, merge the two components together, separating them by a slash (/).</p><p><code>e.g. adroll_adv_id/adroll_pix_id</code></p><p><a href="https://help.adroll.com/hc/en-us/articles/211846018" target="_blank">Learn more</a></p>